NBCUniversal is all set to join the streaming war, and in order to compete in a befitting manner, the company has announced the launch of a standalone streaming service in 2020.
The ad-supported version of the new streaming service that NBCUniversal will launch is going to be free for NBC TV subscribers living in the US. The same streaming service will also be accessible for Sky and Comcast Cable subscribers all over the world.
As far as the paid version of the app is concerned, which is the ad-free version of the app, then that will be available for $12.99/month. With this streaming app, it will give all those cord cutters an opportunity to subscribe to NBC in order to access the top-notch service that the company has to offer to them.
The service that NBCUniversal is about to launch looks similar to CBS All Access because NBCUniversal is too offering original programming for its subscribers besides a catalog of titles. A number of popular shows such as ‘The Good Place’ and ’30 Rock’ will be available for streaming, courtesy of NBCUniversal service.
However, when it comes to the series like Friends and ER, which aired on NBC a couple of decades ago will not be available for streaming because Warner Bros., own them.
However, NBCUniversal has said that the company will continue to license content to other platforms, which include a number of popular studios, but will retain the rights to certain titles for its new service. It is not clear yet as to what those shows are because many shows are available on other platforms, such as 30 Rock, which is available on Hulu.
Hulu is not an entirely alien platform for NBCUniversal because the latter has a 30% stake in Hulu. In the recent past, there were a lot of rumors that NBCUniversal would sell its 30% stake in Hulu to Disney, which apparently has taken over 60% control of the platform.
However, Comcast, the parent company of NBCUniversal has raked up three new NBC executives as board members for Hulu, which clearly indicates that the company isn’t willing to sell its 30% stake just yet.
When it comes to the subscriber base of Hulu in the US, then the figure stands at 25 million, which is good, really good. However, that figure is dwarfed by the figures of Netflix, which is 58 million subscribers in the US.
If Disney gets the chance to take full control over Hulu, then it is definitely going to take the network to other parts of the world, resulting in an upsurge of the subscriber’s base.
It is not just NBCUniversal who is willing to launch its standalone service, but many other companies are in the fray such as Disney, AT&T, and Warner Bros. They will probably launch the service by the end of 2019, but nothing is fully confirmed yet.
These companies are dependent on their own catalogs and standalone, exclusive offerings to rake in more subscribers and get into the direct competition with humongous companies like Netflix and Hulu.
Comcast and NBCUniversal will not stop licensing content to Hulu and Netflix, but will surely retain its hand in Hulu and develop new original content for its upcoming streaming service. We will keep you updated on this matter, so don’t forget to check back on our website. If you need more information, free to contact NBC Activate.